Bike Brightly Campaign



It’s the time of year when the importance of bike lights becomes abundantly clear.  In the coming months, the Bicycle Coalition of Maine will engage in an educational campaign encouraging cyclists to ride safely and abide by the law by using head and tail lights when riding their bicycles after dark.

For more information about how you can be part of the Bike Brightly campaign, email us.  Are you looking for ways to increase the effectiveness of your own Bike Brightly campaign?  Please see our Advocacy Toolkit in the sidebar to the right.

The campaign will feature the following elements:

  • BikeBrightly LogoStatewide Light Giveaways:

    Our Community Spokes local advocates will be organizing light distribution efforts around the state. To find the Spoke closest to you, click here for a complete list of advocates and communities.  The Coalition will also host several giveaway events where front and rear lights will be distributed to young people and those who cannot afford lights or would not otherwise have the ability to purchase them at retail locations. Our efforts will focus on partnerships with social services organizations, neighborhood associations and local law enforcement departments. Yellow Jersey Club Business Member, Nite Ize, has generously donated lights for these giveaways.

  • Bike Light Giveaway, Media Event & Slow Ride: Friday, November 6th – 6pm, Monument Square, Portland 

    The Coalition will host a large-scale bike light giveaway focusing on educating commuters and First Friday participants. Members of the Coalition staff will be available for interviews and bike light demonstrations. The giveaway will be immediately followed by the Portland Bicycle Commuting “Slow Ride” featuring brightly decorated (and illuminated) bikes and riders. The short ride will proceed at a leisurely pace around downtown Portland.  Yellow Jersey Club Business Member, Nite Ize, has generously donated the lights for this event. 

  • Twin Cities Holiday Celebration Parade of Lights: November 28th, Lewiston / Auburn

    As part of the Bike Brightly campaign, the Coalition will take part in the Twin Cities Parade of Lights.  Stay tuned for more details coming soon…

  • Law Enforcement Coordination:

    As an extension of our regular efforts to work with law enforcement agencies around the state, the Coalition has secured an allotment of lights for police officers to distribute to those cyclists who they spot riding in the dark.  Last year,  Yellow Jersey Club Business Member, Nite Ize, has generously donated lights for this program.

  • Bike Shop Promotion:

    Many of your local bike shops have a wide selection and great deals on lights right now.  If you’ve been putting off buying a new light, now is the time!