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Bike Brightly Campaign Launches with Light Giveaway and Night Ride


For more information on the Bike Brightly program, please visit:





Brian Allenby
Communication Director
Bicycle Coalition of Maine


Bike Brightly Campaign Launches with Light Giveaway and Night Ride 

Tuesday, October 29, 2013 – Portland ME – Bike Brightly is the latest initiative of the Bicycle Coalition of Maine and is aimed at lighting up the bikes of those who ride after dark. In the coming month, the Coalition will engage cyclists in a multi-faceted campaign encouraging safe and legal night riding, by employing head and tail lights when riding their bicycles after dark.

Campaign efforts will include: 

  • Bike Light Giveaway, Media Event & Night Ride – Friday, November 1st, 4-6pm. Monument Square in Portland. The Coalition will host a large-scale bike light giveaway focusing on educating commuters and First Friday participants.  Members of the Coalition staff will be available for interviews and bike light demonstrations.  The giveaway will be immediately followed by a “night ride” featuring brightly decorated (and illuminated) bikes and riders.  The short ride will proceed at a leisurely pace around downtown Portland.  Coalition Yellow Jersey Club business member Nite Ize has generously donated the lights for this event.
  • Membership Renewal / Signup – The Coalition will be offering free lights to any member who joins or renews prior to November 22nd.  Coalition business member Downeast Bicycle Specialists is providing member incentive lights.
  • Bike Shop Promotion – A number of participating local bike shops around the state have a wide variety of lights available, and will be offering specials on specific models of bike lights.  For a complete list of participating shops, please click here.
  • Additional Light Giveaways – The Coalition will host several additional light giveaway events where front and rear lights will be distributed to young people and those who cannot afford lights.  Our partners in this effort are the Preble Street Resource Center and more than ten police departments around the state who will distribute lights to cyclists they meet riding after dark without lights.